Google Ads is a pay-per-click (PPC) advertising platform that allows businesses to display ads in the Google search results and on other websites. There are several configurations you can adjust to help target the ad to your correct audience. Some examples of this are the number of campaigns, ad groups, keywords, ad format, keyword bids, quality score, and many more. We know this can be overwhelming, which is where our expertise and Google partnership comes in play. Describe to us your vision and we will put together a strategic outline based on your end goal.

Google is the world's most popular search engine, with billions of searches conducted every day. By advertising on Google, you can reach a vast audience and connect with customers who are actively looking for products or services like yours. This form of advertising is often more cost-effective than traditional advertising methods, making it an attractive option for businesses looking to maximize their marketing budget.

A Google Partner is a company or an individual that has met Google's specific requirements and has demonstrated a high level of proficiency in creating and managing successful Google Ads campaigns for their clients.

It's a recognition of their skills and expertise in the field, and it gives clients peace of mind knowing that they are working with a trusted and certified Google Ads professional. Internet Ad Group is a Google Partner, and our certified experts can help businesses of all sizes achieve their online advertising goals.

The people who see your Google ads are determined by a combination of factors, including the targeting settings within your ads, the search queries people enter into Google, and the specific keywords you bid on. You can select targeting options such as location, demographics, interests, and behaviors to help ensure that your ads are shown to the most relevant audience.

Our team of experts at Internet Ad Group can assist you in optimizing your targeting settings, selecting effective keywords, and creating compelling ad copy to get the most out of your Google advertising efforts.

Google’s pay-per-click (PPC) advertising programs offer a quick and impactful way to drive qualified traffic to your website. As soon as your Google advertising campaign is established, your Google ads will begin to appear without delay.

We will continuously monitor your campaign performance and make adjustments as needed to improve its effectiveness.

Our comprehensive Google Ads management service includes optimizing and expanding your keyword selection to maximize the performance of your Google Ads. We also conduct thorough testing of your ads and landing pages, implement effective bid management, and track your budget and return on investment. By analyzing key metrics such as impressions, clicks, keyword bids, and budget, we are able to identify top-performing elements and adjust your campaign(s) accordingly to continuously improve your results.

We pride ourselves on offering transparent and straightforward pricing, so you know exactly what you are getting and how much you are paying. Our set-up packages are designed to provide a range of options that can accommodate businesses of different sizes and industries. Each package includes a set of features and services that are tailored to meet the needs of our clients, while ensuring maximum value and effectiveness.

Whether you are just starting out with Google advertising or looking to upgrade your current campaigns, our set-up packages can help you get up and running quickly and easily. Our team of experts will work closely with you to determine which set-up package is best suited to your goals, budget, and target audience, so you can get the results you need to grow your business.

Google does not charge a monthly fee to advertise on their platform. Instead, you pay for each click or impression you ads receive, based on your chosen bidding strategy. This means that the amount you pay can vary based on factors such as the competitiveness of the keywords being targeted and the amount of competition for ad space. With a set monthly budget limit, your Google Ads are evenly distributed throughout the month to prevent overspending in the first few days or weeks.

Keywords, also known as "search terms", are specific words or phrases that people enter into the search box on Google. Using the right keywords is important for ensuring that your ads are seen by the right people and can lead to more clicks and conversions.

We include four types of keywords in your Google Ads campaign, each targeting different aspects of what your prospects are looking for. These include keywords that directly describe the prospect's search intent, those that describe the conditions that your product or service solves, those that describe the problem itself, and those that include a direct search for your product or service by name.

Negative keywords are utilized in your advertising campaign to prevent your ads from being displayed when a search term contains a word that doesn't align with your product or service. Incorporating negative keywords can improve the relevance of your ads, leading to increased click-through and conversion rates while reducing your marketing expenses.

Google's Content Network, also known as the Google Display Network, is a group of websites, mobile apps, blogs, and other online properties that partner with Google to displays ads. The Content Network reaches more than 90% of internet users worldwide and allows advertisers to target their ads to specific audiences based on interests, demographics, and other factors.

Internet Ad Group can set up your ads to run on the Content Network (in addition to Google's search ads) which matches your ads to web pages that are most relevant to your business or organization. This helps companies expand their reach and increase brand awareness.